Most American companies refuse to take risks when it comes to naming their products. They always insist on using cool made up words or they're extremely literal and name their product based on what's in the product or what it actually does. Personally I'd like see some major companies like Burger King grow a pair and change their name to "Meat & Potatoes Party Palace." I also think it's time for the Pepsi coporation to get real and change the name of Mountain Dew to "Electric Green Caffeine Piss."
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